10 Things Every Small Business Should Do To Be Successful in Today’s Tough Market Conditions

The news about the recent economic problems and the looming double dip recession has been tough. The on-going Eurozone economic concerns have triggered a complete collapse in consumer confidence not seen since the original 2008 recession. The consumer confidence collapse coupled with the growing anxiety around global debt has led to a restriction of credit made available to small businesses as worried banks reduce their perceived risk to bad loan repayments. With consumers keeping hold of their money and credit becoming harder to access it is no wonder that small businesses are struggling. This article talks about the important role and benefits accounting software can play in allowing small businesses to navigate through these hard economic times.How can accounting software help small business?Business must be lean and financially sustainable to survive through the current business climate. Small businesses with large overheads and complex financing structures should work on re-organising the business to regain control of their long term economic futures. Now is not the time for reckless investment in the pursuit of growth that only adds increased debt and inflexibly that could ultimately lead to the businesses downfall. Now is the time for prudence and tight financial management that allows a business to be financially independent. Accounting software can be central to supporting small businesses become financially independent and below investigates how.1) Complete focus on cash flowA business owner should be 100% focussed on the financial health of their business. This means having a thorough understanding of the businesses cash flow position. There is nothing more important in a small business than its cash flow position and as result should be very tightly managed. One of the difficulties for small businesses keeping on top of cash flow is the organisation of receipts and invoices. An accounting software package easily compiles all of the relevant financial information and presents easy to understand dashboards and reports of company performance. Once provided with the required knowledge of the company’s performance appropriate action can be taken to improve the company’s performance.2) Focus on customer satisfactionIn times of economic hardship competition is notably increased in every sense. As customers are more considered with their buying decisions small businesses need to ensure that every aspect of their proposition is appealing to the customer. Margins are widely squeezed across all industries in the hope of enticing hard-up customers and therefore the only real differentiator to attract business is customer service. An accounting software package does not only improve business productively it also helps structure all customers and suppliers into an easy to manage database. This structured knowledge allows staff to provide a more tailored service to clients.3) Look for ways to cut costsIn this economic climate any investment that doesn’t directly add value to the top line should be cut. Accounts Payable features with an accounting software package detail every penny that is spent in the business. This allows a thorough review of expenditure to take place to ensure that savings can be made where appropriate. For example costs could be cut down on paper, postage, transitioning to direct debit payroll. These cost cuts would allow the business to reduce its operating cost without cutting expenditure that generates income into the business.4) Consolidate SuppliersBusinesses can also use accounts payable features within their accounting software package to streamline its supply chain. Many businesses needlessly have similar supplies from a range of suppliers. Buying in bulk is always a more economical way of doing business. Condensing suppliers with larger orders is more commercially viable in reducing supply costs. Generating reports by independent supplier will provide valuable information regarding the profitability of each supplier contract.5) Negotiate better rates with long standing suppliersIn addition to the consolidation of the supply chain there may also be an opportunity to renegotiate rates with long standing suppliers. The longer the relationship between a business and a supplier the more appropriate it would be that the business qualifies for a rate that reflects the loyalty of the relationship. Reducing the costs of the supply chain can make a significant and welcome difference to a small business P&L during tough recession times.6) Continuously look for ways to reduce non value adding admin workIn any small business the time of employees is one the company’s biggest assets and therefore spending time on non-value adding activity should be minimised wherever possible. An accounting software package ensures that people are not tied up managing basic bookkeeping tasks and completing quarterly and end year financial reports. Managing a business’s financial affairs can be very admin heavy if not managed in the correct manner. Having efficient software to automate these admin tasks allows staff to focus their attention on growing the business and generating income.7) Streamline payroll and human resource managementAs already discussed people are a huge asset in any small business. An accounting software system can help provide detailed information around staff costs in addition to hours worked and absence information. Having detailed information about staff costs allows a business to more accurately plan for the future and correctly budget for human resources. Also from a financial perspective large fines are imposed on businesses that make mistakes on Tax and National Insurance contributions. Having automated software negates the risk of mistakes occurring at a time when fines cannot be afforded to be taken.8) Streamline billing and invoicingNot being on top of your receivables can literally be the difference between success and failure in today’s challenging business environment. An accounting software package allows a business to fully manage and organise its invoices and payments deadlines around the businesses bills and costs. This way invoice payments get received in advance of bill payments ensuring cash flow is never a problem. Having effective and well organised billing and invoicing ensures that a business income remains consistent.9) Assertive debt collection techniquesEven if a business has streamlined invoice and billing processes there will still be some customers that do not pay on time. All of the structure and process in ensuring invoices are aligned with business costs will have been wasted unless good debt collection processes are adopted as well. Businesses should know when to make phone calls, send written communications and when work with debt collection agencies in order to optimise income collection.10) Know you financing optionsThe Accounting software package allows a business owner to have detailed forecasts of predicted income and expenditure over the short, medium and long term. Having a longer term view of capital expenditure allows more intelligent decisions to be made around company financing. As a rule of thumb last minute loans tend to be expensive as owners run out of time and simply need to pay bills. All forms of business financing from credit cards to structured loan agreements should be reviewed in line with long term accounting forecasts to ensure that the best suited finance is in place at the best possible price.It has never been more relevant for a small businesses to invest in an accounting software package. The benefits run much deeper than simply allowing businesses to keep accurate and timely financial records. Accounting software enables a business to self-analyse every business process in the eyes of profitability and business return. Businesses that adopt the mind set of accounting software by definition embrace the notion that all company expenditure should be controlled and used to drive additional revenue for the business. These lean businesses will be financially sustainable and able to withstand these hard economic times in order to be well positioned in the market to capitalise when consumer confidence returns.

Technology And Its Effects on the Over 55′s in Restaurants

The Restaurant business is set for a revolution in technology but could there be looming problems?Having new technology like mobile phone ordering and tracking, ordering kiosks, custom mobile apps, table location using cell phones, online only ordering and a host of other technologies designed specifically for improving the customer experience sounds like a great idea… but are they?The rise and rise of the restaurant and eatery since 2007 is wonderful and everyone loves to eat in them. But there are a substantial number of potential customers that cannot use those technologies no matter how they try. And it’s not really their fault!There is no doubt that technology can improve customers experience. There is a substantial percentage of customers that are not at all savvy with using technology and that is a problem. Consider that the value of fast food restaurants in the UK in 2017 for fast food including takeaways alone was a massive £5.1 Billion but adding up across the whole sector to over £14 Billion and even what seems to be smaller percentages of potential customers adds up to massive loss of business.While 56% of consumers between the age of 45-64 do use technology in restaurants that leaves a massive 44% of that age group that do not use technology. Indeed, for the USA around 65% of customers over 55 prefer to be served by waiting staff.Careful consideration of how and where technology is used to improve customer experience is a key consideration for its success, after all who wants to ignore up to 44% of customers because the technology was less than perfect? Remember that the National Restaurant Association says that the number one feature cited by ‘baby boomers’ was a loyalty and rewards program so integrating that in to customer experience technology creates a win/win situation when enticing that sector of customer in to your restaurant or business.It is noted that in the UK the government has provided national statistics about personal wealth by age where the average liquid wealth was at its highest between age 55 to 64 so it makes a great deal of sense where technology could be introduced as a customer interface that the technology itself does not turn away the wealthiest people with disposable income in UK from any restaurant or business.Having a focus towards mobile phone ordering is fine for the younger generations, but most readers will know friends over 55 that struggle daily with their cell phone. Deloitte suggest that there has been a substantial increase of smart phone users over 55 between 2012 and 2017 by as much as 71% change but that certainly is no real reflection of how many of those over 55′s use the phone for smart apps. In fact, Deloitte estimates that at least 1 out of 4 consumers aged 55+ who own smartphones have never downloaded a single app. With that level of app use in the 55+ age group those problems for restaurant technology currently remain high on the agenda but seem largely unaddressed by developers and most often ignored by restaurant operators.It is also worthwhile noting from a recent ‘greenlight’ survey that where the internet is concerned the over 55′s currently spend over £14 Billion through online shopping and are the fastest growing demographic in that area but they tend to be largely ignored by retailers and restaurant customer facing technology development by manufacturers. Bear in mind also that ‘greenlight’ also commented that for 65+ demographic that spending actually reduces compared to the customer in the 55 to 64 age group. Understanding this fact can help to identify which technology will help or hinder that demographic with the resulting increase in sales.But technology in restaurants is not just about the front of house customer experience, there are other attributable technologies now appearing in restaurants that directly contribute to the overall customer delivery of quality service such as staff tracking that can provide key metrics about staff efficiencies to improve service levels and reduce costs accordingly.Thinking about current trends where this same demographic of 55 to 64′s is concerned the payment process can also be a hurdle. While many newer payment methods might involve mobile pay, or server tablets, kiosks or apps, consideration has to be given to the effects those technologies will have in deterring the 55 to 64 age group from visiting any restaurant.It is clear that over time younger generations will eventually migrate to being older technology savvy customers but ignoring the important 55 to 64 age range is not recommended if your restaurants are catering to that demographic already.Of course, there are other technologies that ARE friendly for the 55 to 64 demographics out there that don’t involve ANY difficult customer level high technology use by the customer such as a table tracking system by LRS of Dallas TX, USA. Their ‘Table Tracker’ is simple to use and the only customer involvement is to place a ‘puck’ on the table they choose to be seated at. Service is improved dramatically and it’s a fact that the over 55′s love great service demonstrated by their love for waiter service.So, there are a number of questions that need addressing where technology is either implemented or might be in the future, things like:• Are you limiting your own customer base to millennials? If not:

How does the customer experience technology impinge on potential client involvement of the 55 to 64′s?

Are you happy insomuch as the highest disposable income sector of 55+ might not visit your restaurant because of technology concerns?

Have you seriously considered the aspect of customer facing technology affecting your restaurant sales?

Do you propose further investigation of the technology products you currently use?

Review currently installed customer facing technology to address 55+ client sector

Consider the 55+ client base BEFORE committing to technologies that might not attract the 55+ demographic due to the technical complexity when presented to them.

Customer involvement from all adults is king when using technology to enhance customer experience in any restaurant environment especially where sales are concerned.

4 Essential Steps for Your Skin Care Routine

The face and the facial skin is the first thing that people see. So when we leave our homes you want to present a clean, clear, beautiful looking face. The facial skin unlike other areas of skin on our body is always exposed to the environment and therefore is easily damaged through sun exposure, chemicals, toxins and pollutants. Taking care of our facial skin is very important not only to stay beautiful but also to avoid increased signs of aging, blemishes, or acne.Although, most skin care products and advertisements are directed at women, men should also have a daily facial skin care routine as well. Men’s facial skin is just as likely as women’s to become damaged, dirty, or acne ridden, therefore making sure you properly hydrate, and clean your facial skin is necessary. Most people have been using the same skin care routine since they were young. They found an over the counter face wash that has worked for them and they stuck with it. However, as we age our skin changes. You may need more than just your average face wash to keep up that clear, youthful looking skin.The best skin care routines involve 4 steps. Diligence and determination are needed to succeed with a great skin care routine. Most people consider just washing or cleansing their face of the daily dirt and grime their best effort to keep their facial skin in good condition. However, it’s the other crucial steps that will keep their skin looking young, vibrant, healthy and firm. Although, all four steps are necessary to keep our facial skin beautiful, 2 out of the four steps are not necessary on a daily basis.The four essential steps to the best skin care routines are cleansing, toning, exfoliating, and moisturizing. Cleansing and moisturizing the face should be done everyday in the morning and before you go to bed. This way the face stays fresh, clean and hydrated throughout the day as well as the night.Cleansing is the first step for proper skin care. Most people clean or wash their face at least one time a day. This step is imperative because it removes dirt, dust, grime, grease and extra oil from the skin. Wet the face and then use a good facial cleanser on both the face and the neck. Massage the cleanser gently into the skin in an upward motion. Then rinse the face with warm water and a soft washcloth or cotton wool. A water-based cleanser is the best for cleaning the face because you can avoid chemicals that may irritate the skin.Toning is the second step in a facial skin care routine. Toning is usually used in the form of toner pads or wipes. Facial toners are used to remove any traces of dirt, grease, or excess cleanser that has been left as residue on the face. Using a toner everyday is an option and some people may even leave it out completely if they feel their cleanser works well enough. A good rule of thumb is to use a toner in your morning facial routine but leave it out of your nighttime regiment.Exfoliation is a key part of any skin care regiment, however should not be done on a daily basis. Exfoliation should be done once a week at most to remove dead skin cells from the face. Although the body naturally sloughs off dead skin cells on its own, exfoliating helps to speed up the process. Dead skin cells can block pores and cause acne so removing these skin cells in a timely manner can reduce the appearance of acne. However, exfoliation can be harmful especially to the facial skin, if done too often. Normal skin cells are replenished every 3-4 weeks; therefore exfoliating new skin cells can damage the appearance of your skin.Lastly but most importantly is moisturizing. Moisturizing the skin is so important because it keeps our skin from drying out; causing wrinkles or cracks and keeps our skin radiant and glowing. Dry skin can be painful, itchy and unappealing to the eye. Skin cells need water to live; therefore overly dry skin can lead to increased skin cell death. Use a moisturizer specifically for the face. Apply your moisturizer when your skin is warm and damp because this is when the pores are open. Leave some moisturizer on the top of the skin to get the full effect for your skin. Moisturize any time the skin feels dry and after both morning and even skin care routines. Make sure your moisturizer doesn’t have any harmful chemicals, fragrances or dyes that can irritate the skin.Natural skin care products should be used for all skin care needs. Natural products avoid harsh chemicals and dyes that can irritate the skin and cause breakouts. Always use products based upon your own skin type. Test products on your forearm, earlobe or neck before you buy them. This way you can know if it will cause any irritation. Always remember to remove all makeup before starting your skin care routine. Don’t just wash away makeup; use proper make-up removers to completely clean the face of makeup residue. Remember to apply sunscreen if there is a possibility you will be out in the sun.